IDEO is a pretty great place to work if you like a bit of variety in your day. Over the past ten years, I’ve been lucky enough to tackle challenges in just about every industry under the sun — health care, hospitality, food and beverage, retail, government, wellness, technology, media, apparel…the list goes on.
You’d think design solutions across these categories would be radically different. But the funny thing is, they’re not.
Sure, the products or services we design are different for each industry. Hotel-y stuff for hotels, retail-y stuff for retail. But the design principles behind the solutions are often shockingly similar.
Turns out, one of the most important things we offer our clients is a crash course in interpersonal relationships. Because succeeding in business is a lot like succeeding in life: People tend to like you more when you’re kind and thoughtful.
